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There are tuners and there are tuners with some taking the easy way out going for a quick fix while others take up the challenge to create something truly unique. Italy’s Lucarelli-Monza belongs to the second category of tuners. The Monza-based tuning house has revealed details on its newest creation called the 500 Abarth Motore Centrale R230.

As its name implies, the heavily modified Italian hatchback gains a new layout with a mid-mounted engine and rear-wheel drive. Of course, such a radical change is not an easy task with the company having to re-engineer the entire vehicle.

Among other changes, the rear seats of the production model were dropped to create space for the engine while there’s also a new rear suspension set-up and a high-performance braking system with 335mm front- and 305mm rear- discs coupled with four-piston calipers.

Fiat’s newly introduced 500C may not be a convertible in the real sense of the word, but the Italian company that holds the fates of Chrysler hopes to capture the attention of sun-seeking buyers with its panoramic canvas-top mini, which made its US debut at this week’s 2011 New York Auto Show.

Scheduled to go on sale this May, the new 2012 500C will be offered in two trim levels, the base Pop that is priced at $19,500, and the better-equipped Lounge, priced at $23,500. According to Fiat, the 500C is the only four-seat cabrio in the U.S. market. However, Fiat’s definition of a ‘cabrio’ is loose -to say the least- given that the 500C comes with full frame doors and columns, simply adding a rollover canvas top in place of the metal roof.

At this week's AutoRAI show in the Netherlands, sponsor Shell partnered with stuntman Steve Truglia to put on a very Hot Wheels performance. Truglia drove a Fiat 500 through a 22-piece loop that stands 11 meters tall and made it look easy. See for yourself in the video after the jump.

According to the Dutch press release, the 500 was gutted and modified with a roll cage, new fuel tank, and an integrated limiter to ensure the right speed. Check out the stunt and interviews in the video below.

At this week’s 50th Furniture Fair in Milan, Italy, Fiat previewed the “Fiat 500 Design Collection”, an initiative by the firm’s marketing boss Lapo Elkann and furniture maker Meritalia. The collection is a tribute to the original Fiat 500 and includes a sofa, a table and a console, all inspired by the 1970's Fiat 500. Each of the three pieces sports a plate that says: “Lapo and Meritalia pay tribute to the Fiat 500”. Read more »

According to CNN’s Fortune and simple, cold-hearted business logic, now is the prime time for American manufacturers to take advantage of recent catastrophic events and pounce on their home market's consumers. A lack of Japanese parts (or entire vehicles), in conjunction with a strong yen and ever-improving American small cars, has given Ford, GM, and Chrysler a potential sales pick-me-up as we stroll into the summer months.

Two of the three factors which will help American manufacturers' sales stem directly from the tsunami in Japan a month ago: factory shutdowns have limited parts/vehicle availability, while the yen gained value as the Japanese are expected to repurchase some currency for disaster mitigation.

After releasing the three-door hatchback variant of the 500 in the U.S., Fiat announced today a new addition to the range of its 1950s style model, the 500C, where ‘C’ stands for Cabrio. However, most will quickly notice that the 500C isn’t really a full-fledged convertible model as the Italian company opted to revive the rollback canvas roof from the original Cinquecento (500). Read more »

We’re used to the Chrysler Group unveiling new or heavily refreshed models lately, and it looks like the company will keep the product momentum going at next week’s New York International Auto Show. According to a brief statement from the Detroit automaker, the company is planning the premiere of an unnamed production model and what is being described as a “race-inspired project vehicle” at the Big Apple. Chrysler is being quite secretive about the debuts as the company did not give out any other details. Read more »

Italian aftermarket specialist Lucarelli-Monza has transformed the Abarth 500 into a mid-engined track beast named Motore Centrale R230. The car will be unveiled at the upcoming Top Marques Monaco show (April 14-17), alongside the Spada Codatronca.

There’s been a lot of hype surrounding the U.S. launch of the Fiat 500, with many predicting a commercial success for the Italian mini even before it landed on this side of the Atlantic. However, there’s one industry executive that doesn’t believe in Fiat’s retro-penned hatchback. We’re talking about Ford CEO Alan Mulally. When asked about the market prospects of the Fiat 500 in the United States in an interview with Italian-language news magazine Panorama, Mulally said: "I do not see large market in the U.S.A. for a smaller car than the Fiesta. Those that tried failed.”

Chrysler Group CEO Sergio Marchionne and Mexico’s President Felipe Calderon celebrated the start of the 2012 Fiat 500 production today at the Detroit firm’s Toluca plant in Mexico. The company invested $550 million USD, with the assistance of loans from the Mexican government, to build the subcompact model at the Toluca site.

Chrysler said the plant will build more than 120,000 examples of the Fiat 500 for export to the United States, Canada, and South America, as well as to China by the third quarter of 2011. The same factory also produces the Dodge Journey, which is shipped to the U.S. as well as its Fiat twin, the newly revealed Freemont that will be sold in Europe.

In September of 2010, Fiat's U.S. arm announced that the special allotment of five hundred Fiat 500s to come to America, called the "Prima Edizione", were all sold out to the Italian firm's fans. Well, it seems that at least one of the buyers was more of a fan of the almighty dollar than anything else as the owner listed the collector-edition Fiat 500 Prima Edizione for sale on eBay as soon as it landed on the lot.

This year's edition of the Geneva Motor Show is buzzing with concept models of all sorts of sizes and shapes. The one you see pictured above is based on the popular Fiat 500 mini and is the result of the collaboration between the Fiat Group Automobiles' Centro Stile and the Zagato design house.

Showcased at the Fiat stand, the "500 Coupé Zagato" is said to have been inspired by the namesake predecessor built in the 1950 by the famous Italian bodyworker on the chassis of the original 500.

From the window line and below, the 500 concept is identical to the standard three-door hatchback model. However, the concept gets a completely new top with a sloping coupe-like roof featuring Zagato's trademark double-bubble design.

As they say, good marketing always finds a reason to celebrate. This time, Fiat's marketing team is feeling festive about the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. As a result, the automaker has joined forces with Gucci for the creation of a new special edition version of the 500 mini that will be showcased at next week's Geneva Salon in a dedicated Gucci pop-up store within the Fiat stand.

During the U.S. presentation of the new 2012 Fiat 500, the Italian company's Chief Engineer Fabio Dimuro explained to journalists the main differences and changes compared to the European specification model. These include - but are not limited to- exterior and interior improvements, the introduction of a more appropriate for American consumers Aisin 6-speed automatic transmission, additional insulation that helped reduce powertrain noise levels from 76 db to 71 db, the addition of MultiAir intake system to the 1.4-liter engine, while Fiat and Chrysler also worked together to redesign the car's rear-axle. Hop over the jump to watch the video. Read more »

This here is the actual, factual Fiat Abarth 500 Gulf Limited Edition special in the flesh, photographed at the Autopolis Fiat dealership in Luxembourg. We say this because yesterday, we reported on the limited run special and Fiat's photoshoped picture that made the internet rounds. While our friends from Auto55 and Autofans verified the story with the official press release, we were left wondering what the Italian mini with the classic racing-livery would look like in real life.

Today, our pondering came to an end as the Marketing and Communications director of Autopolis Luxembourg dropped the first real life shots of the car in our mailbox. We believe Fiat should have released these photos instead of the 'chop from the beginning, but we'll give them props for keeping a close eye on the web-o-sphere and swiftly reacting to our post.

The U.S.-spec 2012 Fiat 500 equipped with the 5-speed manual gearbox has received EPA ratings of 38 mpg on the highway, 30 mpg in the city and a combined figure of 33 mpg. American buyers can also opt for a 6-speed automatic, which is rated at 34 mpg highway, 27 mpg in the city and 30 mpg combined.

We've received several e-mails tipping us off on a new limited edition version of the Fiat Abarth 500 Essesse dressed in the Gulf racing livery, which will reportedly be offered exclusively in Luxembourg in a limited run of 10 cars priced at €25,000 (plus VAT) a piece. While we appreciate all tips sent in, that doesn't mean we aren't going to -or at least try our best to- perform a background check and either confirm or debunk a story.

In this case, we didn't find a press announcement, but that doesn't necessarily mean the story is not true. However, the picture that has been floating around on several websites has definitely been doctored, and we say this not only because the colors are off, but mainly because we found the original image. Hoax or not, we must say that the 500 Abarth looks awesomely cool in those traditional racing colors.

*Update 1: Un point to the folks at Auto55 for sending in the official press release from Fiat Belgium (added after the jump) confirming the Gulf model - but not the photo, as we've already proved.

*Update 2: The guys from Autofan e-mailed the press photo in its original compression. Apparently, Fiat mastered the photoshoped image...

An incredibly wealthy Chinese businessman has commissioned Italian tuning firm Fenice Milano to build a one-of-a-kind Fiat 500 Convertible Abarth inspired by the 'La Dolce Vita' concept study we first showed you back in October 2010. The bespoke 500 C Abarth is named "La Dolce Vita Gold and Diamonds 200hp" and according to Fenice Milano, the car will cost a breathtaking €500,000 or about US$666,000 at current exchange rates.

The starting point of the build is a Fiat 500 Convertible Abarth. As the car's name suggests, at the unnamed client's request, there is abundant use of gold. On the outside, the golden pearlescent white painting includes 24K gold particles while the precious material also adorns the body trim and wheels. The electric fabric roof top is finished in black.

In addition to the previously mentioned 2011 Chrysler 200 Super S, Mopar will also be displaying several aftermarket accessories for the recently launched in the USA, Fiat 500, through a special version of the city car at the North American International Auto Show in Detroit. Like the Chrysler 200, the Mopar-flavored Fiat 500 is all show and no-go, as all upgrades are more or less purely cosmetic.

The Detroit Show Mopar 500 appears to be far less impressive than the concept shown by the same division at last year's SEMA gathering, with the overall styling bringing to mind the accessories found on Mopar's "10' Limited Edition Challenger". Details and photos after the jump.

Apparently, Italian tuning firm Romeo Ferraris believes that the Fiat 500 is a dish best served with lots of power. Named after the legendary Italian circuit, the 500 Abarth Monza is a limited edition Fiat on steroids sporting extensive engine and styling modifications.