How many times have you come across a slow driver that refuses to let go of the fast lane? Probably more times that you can remember. In this video we see one of those drivers in a Honda Civic, the difference being that the person behind him / her is a state trooper.
Of course, when there’s a cop on your tail, you’ll slow down, but common sense says you should also move over and let him pass as soon as you find a chance to change lanes, something that this driver didn’t do. On the other hand, we see the double standards at play here with the police officer dangerously tailgating the Civic. But at least the video has a funny ending with the trooper forcing the Honda driver into the right lane. Watch the clip after the jump.
Read more »Labels: Honda, Honda Civic, Honda Videos, Offbeat News, Police Cars, Video
The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week’s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called “To Each Their Own” and it’s the creative work of Honda’s long-standing agency, RPA.
The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.
The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who’s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.
Read more »Labels: commercials, Honda, Honda Civic, Honda Videos, New Cars, Offbeat News, Video
Honda Sued over Godzilla Copyright Infringement on Odyssey Commerical [with Video]
0 comments at 12:39 PM
It seems that the movie monster Godzilla is not only a threat on the silver screen, but in real life too. And if you’re wondering, no, it hasn’t actually come out of the ocean to wreak havoc on the Japanese shoreline. However, Honda could end up paying a...sea of money to Toho Co., the Japanese film studio that owns the rights to the Godzilla trademark, due to the allegedly unauthorized use of the sea monster’s likeness in an Odyssey minivan commercial.
The dispute concerns the part of the commercial showing off the MPV’s split screen entertainment system, which features a barely visible head shot of the mythological creature -no, really.
Read more »Labels: commercials, Honda, Honda Odyssey, Honda Videos, Offbeat News, Video
New Honda App Allows iPhone Users to Catch Characters from TV Spot as they Appear on the Commercial
0 comments at 12:09 PM
In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.
Labels: commercials, gadgets, Honda, Honda Jazz - Fit, Honda Videos, Offbeat News, Video
Revealed at the 2011 Tokyo Auto Salon, the Honda CR-Z TS-1X hybrid concept car is an impressive lil' beast with its stealthy matte-black paintjob and extensive aerodynamics package. The automaker’s initial press release was short on details, but, luckily, a walk-around clip (or shall we say talk-around?) has surfaced on Youtube, detailing some of the innovations developed by Honda.
Labels: Concepts, Honda, Honda Concepts, Honda CR-Z, Honda Videos, Hybrids, Tokyo Auto Salon, Tuning, Video
The Civic Sedan and Civic Si Coupe concepts are the stars of Honda's Detroit Auto Show stand. The two concept models are essentially pre-production studies of the actual ninth-generation Civic that will be introduced to the North American market this Spring. Bear in mind that the Detroit show Civics do not preview the upcoming three- and five-door hatchback models for the European market.
On the outside, Honda's designers opted for a more evolutionary styling rather than a radical step in design, blending the current model's shape with styling details from some of the firm's latest models such as the CR-Z hybrid and the North American Accord.
The two concept models do not appear to feature an interior or a powertrain. However, Honda said that the 2012 Civic range will continue to include a sporty "Si" performance version, as well as hybrid and natural-gas variants. If you follow the jump, you can check out our live gallery of photos and HD videos of the two cars from the Detroit Show.
Read more »Labels: Concepts, Detroit Auto Show, Honda, Honda Civic, Honda Concepts, Honda Videos, Video
As far as hooning goes, one would think that a simple burnout should get you in the least amount of trouble. However, the owner of this Honda Civic almost lost his car while dazzling the crowd [...], as after about 40 seconds the tires suddenly burst into flames.
So, what have we learned today? Well, first of all, avoid overdoing the burnout if your car is tied to a block of concrete. Also, always keep a fire extinguisher at hand, because it turns out that putting out flames with some refreshments isn’t very effective. Who would of thought it? Watch the video after the jump.
Read more »Labels: Accidents, Honda, Honda Civic, Honda Videos, Offbeat News, Video
Japanese tuner Noblesse has been steadily releasing numerous aftermarket bits and pieces for the new CR-Z ever since Honda launched its hybrid sport hatch . Among other parts, the company has developed a ground aero-kit with front and rear bumper aprons, side skirts, a rear diffuser and a large roof wing. These can be complemented by a lightweight carbon fiber hood, underbody aero parts, larger alloy wheels and a sport exhaust system. You can check out photos of Noblesse's Honda CR-Z offerings along with a video of a test car doing a circuit round right after the jump.
Labels: Honda, Honda CR-Z, Honda Videos, Hybrids, Japan, Tuning, Video
What is claimed to be the new 2012 Honda Civic Sedan was caught almost naked with very few body parts masked, hot weather testing in the Dubai by Car Magazine Middle East. Having eliminated the possibility that this may be a local version of the Fit/Jazz-based City small sedan, the next step is to see if this is a brand new edition of the Civic saloon or a facelifted model.
Labels: Honda, Honda Civic, Honda Scoops, Honda Videos, Scoops, Video