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The mighty 300 SRT8 was not the only new model on display at the Chrysler booth at the New York Auto Show, as the Auburn Hills automaker also presented two new versions of its full-size sedan, the sportier 300S and the more luxurious 300C Executive Series.

The 2012MY 300S has a more distinct look than the standard model, new interior materials and features, plus a touring-tuned chassis (performance-tuned in combination with the HEMI V8 engine). The latter has 25 percent quicker steering and 20 percent heavier on-center feel than the entry-level 300 model, with both modifications contributing to sportier handling.

It’s big, it’s brash, it’s powerful and it’s attempting to take on the sport saloon segment. Yes, it’s the all-new 2012 Chrysler 300 SRT8 and it was revealed today at the New York International Auto Show that runs for the public from April 22 to May 1.

The flagship model of Chrysler’s redesigned 300 series packs a more muscular 6.4-liter Hemi V8 pushing out an estimated 465-horsepower and 465 lb.-ft. of torque, up 40 horsepower and 45 lb.-ft. over the 6.1-liter mill it replaces. All that power is channeled to the rear wheels through a carried over five-speed automatic transmission with steering wheel-mounted paddle shifters.

Chrysler’s projected performance numbers include 0-60 mph (96 km/h) sprint time in the high 4-second range; quarter mile in high 12 second range; 0-100-0 mph (0-160km/h-0) in less than 16 seconds, top speed of 175 mph (281 km/h) and stopping power from 60-0 mph in 120 feet.

The original Chrysler 300 is perhaps one of the most popular cars in the tuning industry here in the States, so it doesn’t come as a surprise that the Detroit automaker is using the car’s successor to tap into the custom scene.

The very first customized 2011MY Chrysler 300 is called the Fatchance 2.0 and it made its debut alongside the firm’s “S” concept cars at this past weekend’s Annual Spring Festival of LXs in California (see here). The low-rider 300 was crafted by John Fortuno aka Fatchance, who apparently caught the attention of Chrysler with his first generation 300-based FatChance 1.0.

Chrysler found the perfect opportunity to preview its upcoming range of ‘S’ models at the 6th Annual Spring Festival of LXs in Irvine, California this past weekend. The Detroit automaker showed off the “S” trimmed 2011MY 300 sedan, 200 Convertible and Town & Country in concept forms, though all three models are scheduled to enter production later this year starting with the 200 this spring.

According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.

Even though Lancia's press site still has only one exterior photo of the Thema (who needs more when you can take a look at the Chrysler 300?), the Italians went straight to posting the first interior pictures of their American-sourced flagship sedan. If you like drama, don't read on, this isn't for you. Believe it or not –ahem- the 2012 Lancia Thema's interior looks exactly the same as Chrysler's.

Our “spot the differences” approach led to the conclusion that, Lancia logo aside, everything else in the cockpit is identical to what one can see in a Chrysler 300. Except of course the different leather upholstery and trim color scheme chosen for the photo shoot. The two sister cars share the blue-tone instrument panel lighting and the analogue clock as well, however, in this color and trim setup the Thema looks a bit more refined than its American counterpart.

Even though Lancia's press site still has only one exterior photo of the Thema (who needs more when you can take a look at the Chrysler 300?), the Italians went straight to posting the first interior pictures of their American-sourced flagship sedan. If you like drama, don't read on, this isn't for you. Believe it or not –ahem- the 2012 Lancia Thema's interior looks exactly the same as Chrysler's.

Our “spot the differences” approach led to the conclusion that, Lancia logo aside, everything else in the cockpit is identical to what one can see in a Chrysler 300. Except of course the different leather upholstery and trim color scheme chosen for the photo shoot. The two sister cars share the blue-tone instrument panel lighting and the analogue clock as well, however, in this color and trim setup the Thema looks a bit more refined than its American counterpart.

You may find it hard to believe, but what you're looking at here is not one of Carscoop's photoshops but the first official photo of the new Chrysler 300-based Lancia Thema saloon, which will receive its grand premiere at the Geneva Motor Show on March 1. The new Thema marks the beginning of consolidation of the product portfolios of the Lancia and Chrysler brands, and will continue with models in other segments.

Here's how Lancia describes the Thema: "The first global flagship that combines the best of two worlds, the new rear-drive vehicle was created based on the Chrysler 300 and is ready, like the first Thema back in 1984, to take on the toughest, but also the most prestigious segment, striving to offer, at long last, a genuine alternative."

From our 2011 Tokyo Auto Salon "Strange But True" files comes this custom creation of what appears to be a second generation (judging by the interior door panels) Toyota Prius hybrid wearing a...Chrysler 300 front end. The show car also features sliding rear doors, lowered suspension, larger five-spoke alloy wheels, Chrysler 300-style tail lights and a high-end audio-visual system that replaces the rear seats. More pictures after the break.

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

On the sidelines of the 2011 Detroit Auto Show, Fiat Group CEO Sergio Marchionne confirmed that hybrids will make a comeback to Chrysler’s line-up, with one such model being a gasoline-electric version of the Chrysler 300 sedan. “We will offer a hybrid variant of the 300 equipped with an eight-speed automatic in 2013”, Marchionne said last week.

“The new Chrysler 200 will come – cabriolet included – to Europe as a Lancia, and Flavia is a very good hint as its possible name,” Fiat Group CEO Sergio Marchionne said on the sidelines of the 2011 Detroit Auto Show.

To say the new 300 sedan is an important model for the future of the Chrysler Group is an understatement. This was more than evident at the firm's press conference at the Detroit motor show today, segments of which you can watch in the video after the jump.

The overhauled for the 2011 model year full-size sedan boasts new sheetmetal as well as a significantly improved interior and a modern 3.6-liter V6 engine with 292HP that joins the 363HP-strong 5.7-liter V8 Hemi. Last week, Chrysler announced pricing information for the 300, which starts at $27,995 for the entry-level V6 model and tops out at $41,145 for the V8 version with AWD (click here for more details).

As well as revealing pricing information on the 2011 model year 300 earlier today, Chrysler has also unleashed a new video with driving footage of its redesigned saloon. We'll remind you that the 300 will get its world premiere at the Detroit Auto Show in just a few days, with sales to follow shortly after. In the U.S., Chrysler's full size sedan will offer buyers a choice of two engines, a 292HP 3.6-liter V6 and a 363HP 5.7-liter Hemi V8, the latter with the option of all-wheel drive. Video follows after the jump.

The redesigned 2011 Chrysler 300 will get its first public outing at the Detroit Motor Show next week, but the U.S. automaker has already released pricing information on the full-size sedan model that will be offered in the States in four trim flavors and two engine options. In particular, buyers can choose between the V6-powered 300 and 300 Limited models, and the Hemi V8-motivated 300C and 300C AWD.

Priced at $27,995 (all prices include a $825 destination charge), the entry-level 2011 Chrysler 300 comes with the firm's all-new 3.6-liter Pentastar V6 engine with 292HP, 260 ft.-lb. (353 Nm) of torque, E-85 flex-fuel capability and a five-speed automatic transmission with Auto Stick.

Among other standard features, the base model gets a full set of airbags, electronic stability control (ESC), Hill-start Assist (HSA), 17-inch alloys with P215/65R17 tires, Uconnect Touch 8.4, USB port with iPod Control, SIRIUS Satellite Radio, leather steering-wheel with audio controls, six-speaker audio, keyless start, dual-zone automatic climate control, 12-way power driver’s seats, cruise control, auto-dimming rear-view mirror and 60-40 split-fold rear seat.

We've already had the chance to share with you a first batch of photos of the redesigned for the 2011 model year (and not 2012MY as originally speculated) 300, but today, the Chrysler Group continues its media assault with additional photography, which includes pictures of the interior, and a rather uninformative press release on the firm's full-size sedan.

The press announcement, which you can read after the jump, focuses exclusively on the design content and the quality upgrades of the interior, leaving out the mechanical details. Apparently, Chrysler plans to bombard us with press releases on revamped 300 until it world premiere at next month's Detroit Motor Show.

However, as we've noted before, the 2011MY 300 will be offered at launch with a standard 3.6-liter V6 producing around 290-ponies and an optional 5.7-liter V8 Hemi. Sales of the new 300 will start in the first quarter of 2011.

It's taken a while, but we finally got our hands on a collection of photos of the 2011 Chrysler 300 sedan that we can share with you. Set to have its world premiere at next month's Detroit Motor Show, Chrysler's flagship sedan is expected to go on sale in the States around spring of 2011, while there has also been talk about a Lancia-badged version named Thema, which could be revealed in Europe towards the end of next year.

Chrysler has yet to release official info on the redesigned 300, however, the powertrain lineup is expected to be similar to its Dodge Charger twin, offering buyers the option of a new 3.6-liter Pentastar V6 or the 5.7-liter V8 Hemi, as well as the choice of rear- or all-wheel drive.

In terms of the exterior design, out goes the bad boy / gangster look of the first generation model, and in comes a more elegant, almost Buick / Lincoln-like styling approach with far more softer lines and heaps of chrome trim.

In a surprise move, Lancia literally outlined its forthcoming 2012 Ypsilon supermini through an animated New Year's greeting card posted on a special minisite. And if that's not enough news for you, the chalk-like drawings were accompanied by a teaser message that reads, "A new horizon, three new Lancia models".

Knowing that we live in a world of reciprocity and "you scratch my back, and I'll scratch yours", we're not at all surprised by the early reveal of Chrysler's redesign 2012 model year 300 Sedan, courtesy of Motor Trend. For the record, the firm's new model was supposed to break cover at the Detroit Motor Show in January.

In any case and until the higher-ups over at the Chrysler Group decide that the rest of the world is worthy enough of some pictures, you can gaze at MT's gallery by clicking the link here. Check them out and tell us what you think about the 300's new styling direction in the comments below.

Just like they did with the redesigned Sebring, which now carries the name 200, Chrysler's marketing team is preparing us for the launch of the 2012MY 300 with a special dedicated website that includes numerous cropped images of the firm's most important new model.

The pictures appear to confirm Chrysler's styling turn to softer and less muscular shapes and design elements on the outside combined with more elegant and upscale interiors, as first seen on the Sebring's replacement.

Along with the design makeover, the 300 will benefit from a reworked chassis and of course, the addition of the company's new Pentastar V6 with a displacement of 3.6-liters. A 5.7-liter V8 Hemi with rear- or optionally all-wheel drive will complete the initial offerings with a more potent SRT8 model expected to be introduced down the line.

Adding to very long list of Chrysler 300 models turned into Rolls Royce or Bentley clones that we've shown you over the past few years is this two-tone burgundy-goldish example, which is said to have been snagged in the city of Tangier in Morocco by a reader of the Autogespot forums. Follow the jump to check out one more picture of the car and to leave your thoughts in the comments section.