De Tomaso's return in Geneva makes me ask two questions: 1) Why do companies think cars like this, the recent Lagonda, and Spyker D12 are necessary?, and 2) Who's buying them? According to the Italian company, they've already got a 1,500 unit backlog.

The production ready Deauville concept (previously known by its SLC and later SLS codenames), revives the name De Tomaso placed on its 1970's attempt at a luxury sedan; sadly, instead of an attractive Ghia saloon, this time around the Italian marque decided to emulate BMW's GT and create a Pininfarina-penned crossover.

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