Auto Fans Club

One of the star attractions of next week’s 2011 New York International Auto Show will be a new concept model from Lexus called the LF-Gh Hybrid. We’ve already brought you the first details and photos on the sedan study, but now we’ve got official footage of the LF-Gh. Those of you looking to catch a glimpse of the concept model on the move will have to skip through towards the end of the 7-minute long clip. Read more »

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

It might not be the prettiest or most sought after supercar in the world, but the new Lexus LFA does have a certain appeal to it. Even more so when we have the opportunity to watch it on the track. In this video we see American car racing champion Scott Pruett drifting and doing donuts in the LFA at the Infineon Raceway in Sonoma California. Click through the jump for the clip.

Normally, the annual Sports Illustrated Swimsuit edition wouldn't be something that you'd read about or see on Carscoop, but being that Lexus is involved in the 2011 issue, we....couldn't leave you in the dark about the LFA's presence in the photo shoot with Dutch supermodel Rianne Ten Haken.

Owning a supercar like the Lexus LFA is not always a walk in the park. With 552HP on tap, it has enough oomph to get you in serious trouble and, given the $375,000 price tag and limited run of just 500 units, it would be a shame to wrap this beast around a tree. So, it’s definitely good news that Lexus will offer a driver development program for LFA owners that will run from March 8 to 15, at the Infineon Raceway in Sonoma, California.

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

In 1971, one of the greatest one-on-one boxing matches took place in New York's Madison Square Garden: the bout between Mohammed Ali and Joe Frazier. So big was this event, advertisers dubbed it, 'The Fight of the Century'. Now, two different contenders take to the ring (uh...tarmac). The reigning champion: the Ferrari 599 GTB Fiorano HGTE. The challenger: the Lexus LFA. Video after the jump.