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Porsches are renowned for their every day usability, although it's hard to believe this is the main reason for which people buy them. However, in its most recent commercial, Porsche promotes the practical side of its 911, Cayman and Boxster sports cars.

The ad is made up of four short fragments called ‘Snowmobile’, ‘Pickup Truck’, ‘Getaway Car’ and ‘School Bus' that show a 911 Carrera 4S, a Cayman, a 911 Carrera GTS and a 911 Turbo involved in everyday activities like shopping or picking up the kids from school. As a bonus, Porsche released a fifth fragment that didn't make it to the 30-second ad, called ‘Pet Carrier’. Take a look at the videos after the jump.

Good news for Porsche owners in America who'd like to have their sports cars and SUV models tuned by Techart as the German company has finally opened a US headquarters in Irvine California. "The new subsidiary ensures a faster product supply to all its customers and sales partners," Techart said in a statement.

Earlier this month, we told you about Porsche spokesman Hans-Gerd Bode's interview with Bloomberg where he discussed the firm's plans to unveil a new model at the upcoming North American International Auto Show in Detroit (January 10 to 23). Today, the Stuttgart-based sports car maker made it official by announcing that it will be giving a new model its world debut at the Detroit Show. Porsche, however, did not release any information on the vehicle. Read more »

It's been a good four years since the last time we saw Porsche at the Detroit Motor Show, otherwise known as the North American International Auto Show (NAIAS), but the famous Stuttgart automaker is getting ready to make a big comeback at the 2011 edition of the event. Not only will Porsche make it to the 2011 NAIAS, but the company revealed through one of its spokesman that it is planning to premiere a “spectacular” model.

“We’ll have something spectacular to show there,” said Hans- Gerd Bode, a spokesman for Porsche, in an interview on Friday. “You’ll have to wait and be surprised.” As you may have guessed, the Porsche official did not reveal any other details leaving us with nothing but speculation at this point.

Even in this harsh economical climate, Porsche sales continue to grow, as the German maker shifted 21,218 units in the first three months of the 2010 short fiscal year (August 1 – December 31). That's an impressive 86.4% growth compared to the same period last year, although Porsche management admits that the prior-year quarter was "relatively weak", so a higher growth rate was expected.

Porsche has chosen the 2010 Los Angeles Auto Show to unveil its finest version yet of the Cayman sports coupe. The new Cayman R is a stripped-out, lighter and more powerful variant of the mid-engined 'S' model. Porsche says that in its special alphabet, the letter 'R' is for "responsive and refined – but most especially for racy."

Stuttgart's team of engineers started off by eliminating any unnecessary items for purists such as the air conditioning, audio system and complex door handles -owners will have to do with simple door pulls on this German baby. Porsche says more savings were achieved through the use of lightweight components including the carbon fiber bucket seats and the lightest 19 inch wheels offered by the company weighing in at less than 40kg / 80 lbs.

We just learned that the new mid-engined sports model that Porsche announced for the LA Auto Show will be the Cayman R. Think of it as a more hardcore version of the Cayman S (pictured above) that has shed a few pounds here and there, and comes equipped with a mildly tuned version of the flat-six engine. According to our sources, the Cayman R also benefits from upgraded suspension and brake components as well as the necessary aero kit, bespoke lightweight alloy wheels and interior modifications. We'll bring you the full story and pictures on the Cayman R from the LA Show that kicks off tomorrow.

This just in; Porsche announced today that it will present a world premiere of "a mid-engine sports car" at next week's Los Angeles Auto Show. The Stuttgart automaker did not get into any details, but unless it's the production version of the 918 Spyder hybrid flagship, our guess would be it's either a special edition or a new version of one of the Boxster roadster or Cayman coupe models.