Renault’s low-cost Romanian brand Dacia has released the first limited edition version of its new small SUV model, called the Duster École de Ski Français [ESF], which translates to French Skiing School. Event though parent company Renault has not offered details about how many units of this series Dacia will produce, the Duster special could become one of the rarest sights on French streets since it can only be bought by ESF skiing instructors.
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Renault's Dacia brand produced its 4,000,000th car at the Mioveni plant in Romania, 45 years after the company’s foundation in 1966. The car with which Dacia achieved the milestone is a 4WD Duster Laureate in a brown finish powered by an 110HP 1.5-liter diesel engine.
Four-time Formula 1 champion Alain Prost and his Dacia Duster took first place at the Andros Trophy season finale held in Paris on the Stade de France this past weekend. Although the competition did not count for the championship, it attracted more than 50,000 spectators at France's largest stadium that was transformed into an ice-covered oval track. What they witnessed was a superb ice-skating contest for cars and bikes. Follow the break for the videos.
After successfully competing in the Andros Trophy ice-racing championship with F1 star Alain Prost behind the wheel, the guys at Renault Sport Technologies want the Dacia Duster to perform in a whole different league. In particular, the Pikes Peak International Hill Climb which will be held on June 26 this year.
This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.
The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.
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As Renault is continuing to work on Dacia's image, the Duster Ice will once again compete in the Andros Trophy, after finishing in second place last year. Set to be piloted by the legendary Alain Prost, the updated model features a number of evolutions for the new season. The opening round of the ice-racing championship will be held at Val Thorens (France), on the 4th and 5th of December.
